ORGANIZING FOR ACTION

Concept | Design Strategy

Producer: Stefanie Spiegel

Videographer: Adam Wisneski

During the research portion of the Issues Branding project, one of the project managers at OFA had written what it meant to be a part of Organizing for Action to him. His monologue was so beautiful that I asked him to share it with our video team during a brainstorm. After he read it aloud I explained to the group how I had hoped we could use this to better tell our story—and wouldn’t it be great if we could get Barack Obama in there as well? Oh, we did.